Chris Adams

CoFounder & CTO
gShift Labs

Picture of Chris AdamsChris is the co-founder and CTO of gShift Labs, a web presence software analytics company. gShift’s software, Web Presence Optimizer™ (WPO), helps businesses and agencies track, monitor, measure and report on their entire web presence for organic search and social.

As past co-founder and CTO of Hot Banana (HB) Software, a search engine friendly web content management system that was acquired by Lyris Inc. in August 2006, Chris was directly responsible for all engineering, product management and data infrastructure of the Web Content Management software offering. Post-acquisition of HB by Lyris, Chris became the Director of User Experience at Lyris Inc. He was directly responsible for the LyrisHQ Marketing Automation software user interface design and usability.

Chris combines a strong BSc. (Hons) technical education, with a practical hands-on product development experience, mixed with a keen entrepreneurial management sense. He is a published author, advisor, and speaker on a variety of Search Engine Optimization (SEO), Web Content Management and Landing Page Optimization topics. He is an expert in the area of Websites,  SEO, Analytics, Blogging and Conversion metrics.

Gilbane Conference 2013