Product Labs

The Product Labs are open to conference attendees and visitors to the technology showcase free of charge, and are moderated and presented by conference sponsors. While the presentations are meant to be educational, they are typically focused on product technologies or customer case studies. They provide a good opportunity to learn more about specific products or vendors.

DECEMBER 3, 2013


A. Getting Personal with Hippo CMS

Tuesday, December, 3: 12:00 p.m. - 12:45 p.m.

At Hippo, we’re obsessed with helping businesses push the limits of seamless digital experiences for customers. When customers visit a site, they expect to access pages that have been custom tailored to the mobile device of their choice. Arje Cahn will be demonstrating Hippo’s relevance module, a powerful asset to marketeers, empowering them to create device-aware, context-aware digital experiences. 

, CTO, BloomReach, Inc.

B. Forget “what” you know about customer experience management, the “how” is where it’s at – presented by e-Spirit, Inc.

Tuesday, December, 3: 1:30 p.m. - 2:15 p.m.

There is a fundamental success equation behind every great customer experience program. Too often, companies focus on “what” and not on “how” experiences are created. In this interactive workshop you’ll learn about the critical role of the customer experience equation and how to immediately start making lasting improvements in your approach to CXM.

, COO, e-Spirit
, VP Global Marketing & Communications, e-Spirit Inc.
, Senior Software Consultant, e-Spirit Inc.

C. Measure the Performance of Your Content Marketing Across Digital and Mobile Channels

Tuesday, December, 3: 2:40 p.m. - 3:25 p.m.

Learn how gShift’s web presence analytics will help you:

- Measure the search and social visibility of your digital content
- Optimize performance of your content management system
- Generate benchmarked ROI reports for your marketing department
- Gain deep understanding of your "Not Provided" organic keyword traffic
- Track SEO changes to your web pages for reporting and change management

, CoFounder & CTO, gShift Labs

D. Building National Geographic’s Next-Generation Intranet: Engaging, Social & Relevant

Tuesday, December, 3: 4:00 p.m. - 4:45 p.m.

Co-presenters from National Geographic and Celerity will present a pioneering intranet redesign & development project that resulted in this “next generation intranet” solution. Fusing a collaborative, user-centered design process with the most relevant technology tools enabled National Geographic to integrate social media capabilities, external news feeds, and customized content into their powerful intranet platform.

, Internal Communications Director, National Geographic
, Director of Web and Mobile Solutions, Celerity

DECEMBER 4, 2013


E. New England Biolabs: Owning the Experience with Sitecore

Wednesday, December, 4: 8:30 a.m. - 9:15 a.m.

Learn how New England BioLabs brought their customer experience strategy to life with a multi-year program that included a new CMS, integrated commerce and a complex product catalog. The new platform and strategy powered by Sitecore has helped NEB increase engagement and traffic by over 74%.

, Sr. Consultant, Business Optimization Services, Sitecore
, Account Director, Digital Strategy, ISITE Design
, Digital Marketing Manager, New England Biolabs

F. The three business requirements for successful Customer Experience Management - presented by SDL

Wednesday, December, 4: 9:40 a.m. - 10:25 a.m.

At this workshop you will learn how create a Global Customer Experience Management Strategy to develop Insights into customer behaviors, drive Orchestration and deliver Contextual Experiences to consumers however they present themselves in this Omni Channel world. You will see how executing these 3 pillars can help your organization to increase customer engagements, promote advocacy and drive growth for your company. During this interactive workshop, current case studies will be used to show the success of implementing a CxM strategy globally.

, Senior Business Consultant, Content Management Technologies Division, SDL

G. Modern Web Content and Experience Management with Crafter CMS

Wednesday, December, 4: 10:40 a.m. - 11:25 a.m.

Less than 10 years ago, the Web was a very different place. It’s a new era—The Era of Engagement. Customers are always online, anywhere, anytime. n this session we’ll discuss the evolution and the future of the Web as well as key factors for success in this new era. We’ll also demonstrate how the Crafter CMS Web Content and Experience Management solution is uniquely positioned to help your organization create rich and engaging Web and mobile experiences.

, Vice President, Products, Crafter Software

H. Charles River Labs: Implementing Kentico Enterprise Marketing Solution

Wednesday, December, 4: 11:40 a.m. - 12:25 p.m.

In this case study Boston Interactive will guide attendees through the implementation of the Kentico EMS as part of the Charles River Labs website redesign project. Learn how Kentico EMS empowered Charles River’s marketing team with the technology to manage their web content needs and drive toward their goal of lead generation. This Product Lab session will cover the Kentico EMS features of content personalization, campaign management, and analytics tracking within a single, centralized location.

, Senior Interactive Producer, Boston Interactive

I. What's Your Method To The Mobile Madness?

Wednesday, December, 4: 12:40 p.m. - 1:25 p.m.

Thinking about how you can move your business forward with mobile? In this session, experts from Adobe will discuss practical ways to execute on a mobile strategy that aligns with your business objectives. Attendees will:

  • Learn how to determine which mobile approaches, including responsive design for the mobile web and native or hybrid mobile apps, are the right ones for your business. 
  • Discover how businesses like yours have executed a mobile strategy to deliver high-impact, tailored experiences to customers in a timely, cost effective manner. 
  • Understand and see how Adobe Marketing Cloud can support your initiatives from content management and mobile site and app creation to measurement and personalization
, Marketing Cloud Evangelist, Adobe

J. Bringing content and commerce together to build amazing consumer experiences: Featuring Adobe, Pearson Education, and Elastic Path Software

Wednesday, December, 4: 2:00 p.m. - 3:15 p.m.

Seamless integration with commerce and Adobe Experience Manager (CQ5) will empower Pearson to deliver compelling digital experiences that are truly commerce-enabled. Learn how the world’s leading education company is creating amazing front-end experiences by unifying disparate backend systems.

, Marketing Cloud Evangelist, Adobe
, VP of Software Engineering - Online & Ecommerce, Pearson
, VP Marketing Technology/Operations, Pearson Education
, VP Marketing, Elastic Path

K. From static to real-time web marketing in 45 minutes - presented by Evergage

Wednesday, December, 4: 3:30 p.m. - 4:15 p.m.

In this product lab, Evergage CEO and founder Karl Wirth will take the audience through a live demo that transforms a static website into a personalized, behavior-based user experience. Using the Evergage platform, together they will add five real-time, contextually relevant messages or content elements aimed at increasing conversions across the customer lifecycle.

, CEO and Founder, Evergage